Edward launch format

One angle.One clean test.

One core ad with five openings, five headlines, five descriptions, eight finished images, and two video outlines. Everything supports the same central argument.

Review the copyDownload package

01 / ANGLE

The argument
before the assets.

Edward starts with one belief the buyer must accept before the offer matters. Every opening, headline, image, and video below points back to it.

Travel is not breaking the fitness plan. A plan that treats travel as an exception is breaking itself.

02 / COPY

One body.
Five openings.

These are not ten unrelated ads. The shared body isolates the opening as the variable, so a winner tells the team which pain point landed.



03 / CREATIVE
Eight finished images.
Two video slots.
The launch mix now follows Edward: two plain lifestyle photos, two captioned lifestyle photos, two demonstrations, two real testimonial creatives, and two videos.




04 / VIDEO
Molly records.
The copy stays natural.
These complete the ten-asset mix. They require Molly’s voice, so the package provides opening lines and bullets instead of fake finished videos or scripts that sound read.
Needs Molly recording
Talking head
Opening: “Stop treating every business trip like a break from the plan.”
  • Why ideal-week routines fail during travel
  • Audit, Plan, Execute
  • Four focused workouts and restaurant rules
  • Live 90-minute workshop, $47, recording included
Needs Molly recording
Sales-page screen share
Opening: “I want to show you how Steve made his training work while traveling half the month.”
  • Scroll through Steve’s verified story
  • Show Audit, Plan, Execute
  • Show what is included and the clarity guarantee
  • Finish on the registration section


05 / LAUNCH SETUP
Build it paused.
Check it once.
The package is ready for an ads AI to assemble. It must preserve Meta’s category requirements, tracking choices, and final human approval.
Campaign structure
  • Campaign: TOF - METABOLIC LEVERAGE
  • Ad set: Broad Executives
  • Ad set: Narrow | Travel and Business, only if Meta permits the targeting
  • Five primary texts from one core body
  • Five headlines and five descriptions in flexible format
  • Keep all campaigns, ad sets, and ads paused
Workshop facts
  • October 6, 2026 at 7:00 PM Central
  • Live for 90 minutes on Zoom
  • $47 USD with the recording included
  • Destination: workshop.metabolicleverage.com
  • Optimize for website purchase only after tracking is confirmed
Build a paused Meta Sales campaign for the Metabolic Leverage live workshop.

Campaign name: TOF - METABOLIC LEVERAGE
Ad set 1: Broad Executives
Ad set 2: Narrow | Travel and Business, only if Meta permits this targeting under the required category classification. Do not bypass any Meta category prompt or use sensitive health targeting.

Destination: https://workshop.metabolicleverage.com/
CTA: Learn More
Offer: October 6, 2026 at 7:00 PM Central, 90 minutes live on Zoom, $47, recording included.

Use the five primary texts, five headlines, and five descriptions in this launch pack as flexible ad copy. They share one core body and differ only in the opening. Do not rewrite them or add claims.

Use the full creative mix: two plain lifestyle images, two captioned lifestyle images, two demonstration images, two real testimonial images, and the two Molly-recorded videos when supplied. Do not use before-and-after body imagery in the ads.

Keep the campaign, ad sets, and ads paused. Confirm the pixel or dataset, Purchase event, attribution, budget, placements, category classification, and final URL before asking for approval. Do not publish or activate anything.


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